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We We We Blog » General

17 /
Mar 14

GoDaddy Internet Site Builder and Search Engine Optimization? Don’t Even Bother!

Once the name recommends, this web site post defines our experience with GoDaddy Website Builder (aside from its variation – “Personal”, “Business” or “Business Plus”) although we were attempting to increase the on-site Search Engine Optimization of a customer. Its function is certainly not to harm GoDaddy’s reputation but alternatively to assist small businesses understand that GoDaddy’s site Builder isn’t the information administration system (CMS) this is certainly suitable for reaching the salient online existence that is therefore vital for small enterprises’ survival in this very competitive age.

As always, during our analysis that is preliminary of client’s situation, we made a listing of conditions that required action. Among others, the robots.txt file was not configured properly, there were two versions of the true website and something would have to be 301-redirected to another, there clearly was no Schema.org implemented to markup our client’s company data, reviews and products, no map pointing towards the Bing+ listing that is local embedded, etc.

We knew that the web site ended up being hosted on GoDaddy’s web site Builder, which we’d no experience with, so our concept would be to make an effort to perform the optimizations about it if unsuccessful – move the web site to WordPress and regular web hosting.

That which we learned is that while being the way that is cheapest to host an online site on GoDaddy (that makes it an exceptionally cheap choice completely), the web site Builder didn’t enable you to perform nearly every action that an everyday web web hosting will allow you to definitely. GoDaddy promote their device since the option that is best with regards to their non-technical customers – a very easy tool with 100per cent hassle-free setup and upkeep to present your online business with a comfy fundamental web site.

This really is real (the “comfortable fundamental website” component is argued), nonetheless it is actually just what a WordPress website hosted with regular web hosting services provides you with, too, except WordPress is nowhere near as restricting. Let me reveal my advice to any or all business that is small – don’t get intimidated by exactly how “technically demanding” it really is to create a WordPress website and “undersell” your on line existence to a web page Builder site. Even in the long run if it is a tiny bit more complex to setup and maintain a WordPress site, even if you have to pay someone a few hundred dollars to do so (which is a completely reasonable price for the task), it is worth it. GoDaddy’s Website Builder is too restricting design that is SEO development-wise also for the many modest consumers.

Probably the most shocking component about GoDaddy site Builder is you don’t have use of the FTP therefore the database. It is possible to imagine the capabilities that are limited derive from this kind of limitation. As an example, and even though there clearly was a robots.txt file that is filled in with GoDaddy’s standard settings (the pictures folder is disallowed by default – how cool is that!), these are generally unchangeable considering that the robots.txt is inaccessible. We also contacted GoDaddy’s help center and asked them to improve the Robots.txt guidelines for all of us but regrettably they responded that this is simply not one thing they support. The how to create a chatting website for free client rep said straight that the objective of GoDaddy Website Builder is always to assist fundamental users produce a fundamental internet site – something similar to a small business card. So anything “too advanced level” will be impractical to implement – exact exact same applies to our recommendations to 301 redirect among the house pages to another (the .htaccess file is inaccessible because we don’t gain access to the FTP), custom HTML code can’t be inserted, etc. so essentially the question that arises is “what can one actually do with GoDaddy Website Builder to implement at the least some SEO that is basic. Well, you can easily nevertheless:

  • compose top quality content
  • optimize your titles on pages
  • optimize the going tags
  • edit the meta information (they don’t have any value SEO-wise but may increase click-through-rates)
  • choose which pages become within the XML sitemap
  • do minor HTML alterations in respect to text alignment, fonts and colors (please, remember that in the event that you take to to implement Schema.org markup that might be impossible because each time you insert the rule, the attribute that is“itemscope gets stripped down, making the code invalid – one other characteristics stay intact though)

Our Suggestion

That which we advised to the customer would be to migrate their GoDaddy site Builder built web site to WordPress so we are able to implement all our Search Engine Optimization recommendations. The primary concern he previously had been that keeping their internet site becomes exceedingly hard he would have to learn how to deal with WordPress for him because. We made a decision to provide him a totally free assessment to get their method around WordPress that will be certainly not alot more tough to handle than GoDaddy Website Builder.

We suggest you buy hosting from a well-reputed company and use WordPress as a CMS if you are a small business owner and are looking for an easy way to create and maintain a website. In that way you will definitely manage to completely utilize Search Engine Optimization recommendations with no limits.

Do you have got any experience with GoDaddy Website Builder? Please, comment below!

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